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Head of Sales & Partnerships


Opened in 2018 and crowned ‘The Most Beautiful Stadium in the World’ in 2019, Optus Stadium provides Western Australia with a world class venue to host major sports and entertainment events.  As the home of the West Coast Eagles, Fremantle Football Club, International cricket in Perth and the Perth Scorchers, the Stadium is the home ground of sport in Western Australia, having played host to more than 4 million attendees since opening.

In addition to its long- term content agreements, the Stadium hosts a range of one- off major sports and entertainment events. To date, this has included iconic sports events such as the AFL Grand Final, State of Origin, Bledisloe Cup, a ten- day tour by Manchester United as well as concerts by Ed Sheeran, Taylor Swift, Eminem, U2 and Queen, featuring Adam Lambert.

The multi-purpose Stadium and the surrounding Stadium Park is open 365 days a year and has been designed with a fans-first focus.  The commercial program currently comprises fourteen commercial partners in addition to long term and event specific hospitality, signage and activation inventory.

Our team is a diverse group of people with a commitment for making the greatest things happen for our customers, partners, people and community. We work hard, have fun and enjoy the responsibility of managing this amazing venue.


The Head of Sales & Partnerships provides guidance across the wide portfolio of commercial functions and is the leader of the commercial side of the business, managing a team across hospitality, partnerships and membership, with the dual focus on sales and servicing of these key business stakeholders.

Reporting to the General Manager, Commercial, you will have extensive experience in the commerciality of sport and entertainment, from both a sales and sponsorship perspective, with a demonstrated ability to lead the commercial program at the ‘Most Beautiful Stadium in the World.’


To be successful in this role, you will have

  • An understanding of the local and international sports and entertainment market and demonstrated ability in development and delivery of commercial programs to maximise return at sport and entertainment events;
  • A proven track record of successfully negotiating and delivering commercial partnerships and exceeding targets;
  • An ability, maturity and gravitas to manage negotiations at a senior level, in public and private sector to achieve mutually beneficial commercial outcomes;
  • Outstanding communication skills that enable you to represent the Stadium at national and international opportunities;
  • Extensive experience in a complex stakeholder environment with a focus on building the culture of ‘win win’ arrangements;
  • Demonstrated experience to develop a high performing sales team, to maximise net return across a broad range of products and priorities; and
  • A commitment to excellence in the post sales delivery of a commercial program that encompasses hospitality, sponsorship, digital signage and membership assets.

For a more extensive job description, please download the attached candidate brief.


Please send your CV along with a detailed cover letter to SRI that briefly details why you feel you would be suitable for this role and includes details of your current remuneration.

Josie Lahey

Partner, ANZ


t: +61 (0) 478 803 255

Diversity, equity & inclusion (DEI) is a fundamental priority for SRI. Our philosophy focusses on embedding inclusive behaviours and processes across every element of our business practices, internally and in our work with clients and candidates.

Applicants must have the right to work permanently in Australia. In accordance with Child Protection legislation candidates will be required to provide a Working with Children Check (WWCC) clearance number for verification by Swimming Australia prior to employment. Selection of the successful candidate will be based upon the results of child protection screening and relevant reference checks.


SRI is a boutique global executive search and consulting firm, servicing the rapidly converging industries of sport, media, entertainment, and content.

We work as one partner-led team with staff based in key global markets across 11 offices on four continents. We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects

Tagged as: Australia, Head of Sales, Hospitality, Optus Stadium, Perth, Sponsorship, Venues

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