Associate Communications Director – The Story Mob

Role: Associate Communications Director
Reports to: Karen Ward, Director of Communications
Client: The Story Mob
Location: London, United Kingdom

Gaming and Entertainment have changed. Being part of a digital-first, gamer generation isn’t just a hobby you choose – it’s the sports you support, the clothes you wear, the entertainment you watch, and the culture you live and breathe. At The Story Mob we know that Hollywood’s biggest competitor isn’t the next blockbuster movie, but a AAA game franchise release. As a communications consultancy for gaming culture, grounded in esports and competitive gaming, we understand the power of an esports hero onstage in front of millions or a superstar streamer who becomes a style icon. We craft messages that speak to a generation who don’t just play games – they live them. We can help you reach them.

Headquartered in LA, with teams in LA, Amsterdam, and London – and our clients span the globe. For this position, we are looking specifically for someone based in London to help us grow the local team, manage existing and new accounts, and elevate our operations in Europe as a senior leader.

We’re a hungry and ambitious company, where each team member wears a lot of hats and the ceiling for growth is sky-high. Our culture is open-minded, fast and flexible where great ideas and individual success are celebrated. If you’re based in London (or hoping to move when travel is a thing again) and an existing comms pro looking to use your strategic insight and contacts across multiple brands in the market, this could be a great opportunity to join the world’s first group of gaming-focused communication leaders.

 Here’s what you’ll be doing:

Media liaison and outreach

• Taking on a leadership role working across a cross-section of existing clients (teams, brands, and organizers) to craft and share compelling stories through third-party media
• Working directly with clients on upcoming announcements, evergreen stories and trend pieces that help them reach their storytelling goals
• Becoming a resident expert on the kind of stories, angles and assets that will help media in the space deliver well-researched and authentic stories about our esports universe
• Prepping and coaching spokespeople before media opportunities (and giving honest feedback afterwards!)
• Managing strategists and coordinators who work with you on the account, driving the team to success

Creative brainstorming and storytelling

• Working with senior leadership and clients to offer timely, effective counsel on storytelling through owned and earned channels
• Helping to create long-term strategies for how teams and brands can work towards bigger communication goals – and how each piece fits into that plan
• Working with leaders in the entertainment, sport, gaming space on their executive positioning and thought leadership strategies

Strategic Communication Planning

• Working with clients to develop and manage communication plans that help them meet their business and communications objectives – whether it’s brand awareness or fan loyalty
• Advising clients on communication best practices and ongoing platforms

Other tasks

• Working alongside the Mob’s co-founders on new business, including sourcing potential leads, attending industry events, designing pitches and seeing new client proposals through till the end
• Grow your team. You will be able to build a support network around you that enables you to do and be your best.
• Light admin work that comes from your own clients, i.e. working with our accounting team on invoicing, and our legal team on contracts
• Teaching by example. Training and mentoring junior team members to help them reach their own career goals

About you

You’re a connector

We are looking for natural storytellers who have a history of working with media. You’ll catch our attention if you have experience working within competitive gaming – but being a passionate gamer is also a big plus. You understand how great comms make the world go round. We’re looking for a senior pro who’s as comfortable media training athletes and spokespeople as they are brainstorming story-lines and big picture strategies.

This isn’t your first rodeo

This is a senior role that requires around 5-7 years of PR or media experience, and you have the journalist connections and strategic know-how to prove it. You’ve worked consistently with media during your career and are equally at home developing a 12-month communications plan and presenting it to clients.

You want to go beyond the traditional media relations churn

Gaming isn’t the place for ‘throw as much spaghetti at the wall as you can’ pitching. We’re looking for pros who will build a relationship with the media and understand when they’re the best channel to achieve the goal – not just seek out column inches at any cost.

You have a passion for or are willing to become interested in competitive gaming and entertainment

Whether you’re a communications pro looking for a switch (not counting the one you turn on during a long flight), or an esports/gaming veteran with a passion for PR and storytelling, we’d be excited to talk to you. In turn, you must be excited to get your hands dirty, sit front row at some badass esports events, and immerse yourself in our world completely.

 Our offer

• Competitive salary, fitting your experience and skillset with bi-annual checks and reviews
• Attractive commission scheme for not only securing new business, but also retaining it and taking the existing accounts on and running them independently, freeing up other senior members of the team
• Personal development budget
• The right hardware that works the way you prefer
• Unlimited PTO for a sane and balanced approach to work and life
• Collaborative approach to building teams that support you and the kind of work you want to go after
• Mentorship and support from some of the most experienced minds in the space and the opportunity to work on leading brands in gaming

How to Apply

To apply, the candidates should send the following:

• Letter of application highlighting relevant experience
• Up to date curriculum vitae

For a confidential discussion about the role, please contact:

Alexandra Barteneva
e: abarteneva@sriexecutive.com
m: +41 (0)78 895 64 11

Diversity, equity & inclusion (DEI) is a fundamental priority for SRI. Our philosophy focusses on embedding inclusive behaviours and processes across every element of our business practices, internally and in our work with clients and candidates.

Tagged as: Associate, Communications, Entertainment, Esports, Gaming, Manager, Media