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Chief Executive Officer

Baseball Australia

Baseball Australia (BA) is the governing body for baseball throughout the country and is primarily responsible for the National Team, National Pathways, Australian Baseball League, International Partnerships and other centralised functions and support. BA works with seven State and Territory associations and 300+ clubs across the country, together with 8 domestic + additional international licensees in the Australian Baseball League (ABL). Australia has the 4th biggest Little League program in the world and an emerging schools’ product of Baseball 5.

BA also owns and operates the Australian Baseball League (ABL), working closely with its 8 independently run teams, partners and broadcasters, to deliver what is one of the top 5 Professional Baseball Leagues in the World. In the recent 2021 season, the ABL was broadcast in over 50 countries creating significant international opportunities across Asia and USA.

BA also represents Australian Baseball on the International stage.  In addition to the ABL, Team Australia and the Emeralds compete in World Cup competitions and Team Australia participates in the four-yearly World Baseball Classic. Australia is currently ranked in the top 6 in the WBSC Baseball World Rankings.

The Role:  Chief Executive Officer 

The challenge for the CEO of Baseball Australia is to focus on a new strategic direction around Baseball that brings together all stakeholders to a common strategy and goals.

Highly effective stakeholder management will be a key element of the role, as the CEO role spans multiple domestic and international bodies, and the Board has identified this skillset as critical to the future success of the organisation.

The CEO has the opportunity to build upon a strong platform for the commercial growth of Baseball in Australia and Internationally. The CEO is required to represent the organisation with confidence and integrity, being able to articulate the strategic direction and influence key stakeholders to work collaboratively to meet strategic priorities and organisational goals. They will need to be a dynamic and collaborative leader with excellent people skills and with the ability to navigate through complex issues, find innovative solutions and to identify and then capitalise on business opportunities. Overseeing the financial health of the organisation, understanding the intricacies of government funding and developing the profile and opportunities for BA and the ABL.

What does Baseball Australia need in their Chief Executive Officer? 

The Board is seeking a commercially and strategically orientated CEO to further develop and lead the strategic and operational activities of Baseball Australia.

The Chief Executive Officer is responsible for the leadership of the sport of baseball in Australia. Reporting to the BA Board, the CEO will, in conjunction with the sport’s key stakeholders, develop and implement strategies to drive the growth of the sport in terms of financial performance, participation and high performance.

The CEO will ensure that Baseball Australia (BA) is a professional, progressive, and innovative organisation which represents its member’s best interests at all times in a responsible and ethical manner.

This position is accountable for ensuring the successful future of the ABL through ensuring the ongoing financial viability of the ABL while effectively working with the ABL’s key stakeholders.

The office of Baseball Australia is located in South Melbourne, Victoria.


The Chief Executive Officer is responsible for providing leadership, direction and overall management of the activities and services of BA. In fulfilling these duties, the Chief Executive Officer will be expected to achieve positive outcomes for the following duties, including:

  • Strategic Planning and Policy
  • Financial
  • Participation
  • Commercial Sponsorship
  • Promotion and Marketing
  • Broadcast and Digital
  • Event and Competition Management
  • High Performance
  • International
  • Australian Baseball League (ABL)

What does success look like?

 To achieve success in this role you will need to:

  • In conjunction with the Board, review, develop and implement an updated strategic plan for BA and devise and implement strategies to achieve the stated goals and aims.
  • Drive and manage the business operations and commercial activities of BA with a focus on maintaining existing commercial relationships and sourcing new commercial partners.
  • Co-ordinate and manage the activities and services of BA to ensure the professional, timely and efficient service delivery to stakeholders and members.
  • Provide leadership to an effective senior management team and the broader staff group. 

Your Background:

Baseball Australia is seeking to appoint an experienced senior leader that is a strategic thinker with strong commercial acumen, underpinned by extensive experience in operational delivery.

Skills and experience:

  • Outstanding leadership skills with demonstrated ability to manage an extensive range of stakeholders.
  • Exceptional communication skills (verbal and written) and ability to engage with the media.
  • Minimum 3 years’ experience in CEO or senior GM role.
  • Demonstrated experience working in a multi-disciplined service environment.
  • Demonstrated experience in developing and implementing a strategic vision and costed operational plans that deliver outcomes within agreed timeframes.
  • Demonstrated understanding of the Australian sporting landscape.
  • Relevant tertiary qualifications, advantageous.
  • Sporting background, advantageous. 

Personal Attributes:

  • Highly organised, energetic and passionate.
  • Strong entrepreneurial focus.
  • An outstanding leader.
  • Highly ethical.
  • Ability to communicate and nurture a strong team culture.
  • Ability to express ideas and concepts clearly, effectively and with meaning, and to a variety of audiences.
  • Proven ability to use excellent judgment and analytical ability to make rational and sound decisions.

If you are currently a Chief Executive Officer, or have relevant experience in senior management, and you have the aspiration to play a lead role in a national sport, this role may be your next career challenge.

For further information regarding the role, please download the candidate brief above.

How to apply:

Applications should be submitted directly in writing to Jonathan Harris at jharris@sriexecutive.com.

Applications should ideally have a covering letter with supporting resume, maximum of (5) pages. At the time of applying, applicants are requested to provide an indication of the level of remuneration being sought.

Applications close at 5:00pm AEDT on Thursday 4 March 2021 

Please note that this position is only open to Australian residents and those with the correct working visas for Australia.

To have a confidential discussion and find out more about this exciting opportunity, contact Jonathan on +61 (0)413 939 993


SRI is a boutique global executive search and consulting firm focused on Sport, Media & Entertainment. We work as one partner-led team with staff based in key global markets across eleven offices on four continents.

We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects.

Tagged as: Australia, Baseball, CEO, Chief Executive Officer, Melbourne, Sydney

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