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Chief Executive Officer, Professional Cricketers’ Association (PCA)

Chief Executive Officer, Professional Cricketers’ Association (PCA)

About the PCA

The PCA has been the representative body of past and present first class cricketers in England and Wales, since the organisation was founded it 1967, championing the best interest of all professional cricketers in England and Wales.

As the representative body of the professional players, the PCA Committee are the vital link between the association and the membership. Headed up by PCA Chairman Daryl Mitchell, player representatives from every county as well as the England men and women squads, make up the PCA Committee. This important group of players has the ability to vote on all issues affecting the whole of the PCA Membership. Each representative is also the voice of the PCA in the dressing rooms across the country.

Representatives are responsible for communicating PCA topics of discussion to their fellow teammates in their dressing rooms and liaising back to the PCA, as well as raising any concerns within their team environment. Being the voice in the dressing room, representatives actively promote the PCA aims and objectives to work as a collective to champion on the ongoing rights of professional players in England and Wales.

Aims of the PCA

  • To act as the collective and representative voice of the first class cricketers in England and Wales.
  • To safeguard the rights of both present and past first class cricketers.
  • To provide and improve the welfare of its members in key areas.
  • To provide advice, services or assistance where deemed appropriate.
  • To pursue initiatives that will ultimately benefit the membership.
  • To promote the sport of cricket.

Member Services of the PCA

The members of the PCA, both past and present, are the focus of all of the PCA’s activity and it continues to develop its service offering for its membership in the key areas of:

  • Personal development
  • Health and welfare
  • Contracts and agents
  • Insurances
  • Team England
  • Anti-corruption
  • Anti-doping

The Role

The Chief Executive reports to the PCA group management board on all matters and the Non-Executive Chairman of the group board on all commercial and governance issues. On cricketing matters, the Chief Executive works closely with the elected Players Chairman. The Chief Executive is responsible for co-ordinating all communications and relations with the ECB and, in many cases, representing the PCA in dealings with the ECB executive. As a number of major stakeholder negotiations will shortly come to fruition, the development and strategic management of the PCA, ensuring it provides the best support for its members, will be key.

These areas include:

  • New National Broadcast deal linked to all cricket valued at £1.1B
  • New County Partnership Agreement
  • New Tournament/The Hundred
  • International Women’s Retainer Contracts 2020-2024
  • International Women’s Commercial Agreement 2020-2024
  • International Men’s Retainer Contracts 2020-2024
  • International Men’s Commercial Contracts 2020-2024
  • PCA MOU/Agreement 2020-2024

Key Tasks

PCA Strategy and Leadership

  • Develop, refine, and deliver, along with the 4 Direct reports – Director of Member Services, Financial Director, Director of England Partnerships, and a Senior Commercial Director – the ongoing strategic plan for the PCA ensuring the association has the necessary resources to achieve its plans and goals.
  • Leadership of the PCA’s internal team, overseeing the work of the various divisions and setting the organisation’s internal KPI’s.
  • In conjunction with the Chairman, to lead the PCA through any organisational and cultural changes, in particular, implementation of the recently completed governance review.

Revenue Generation

  • To evaluate and develop existing income streams.
  • To identify and exploit new income opportunities against agreed targets with the Chairman and the Management Board.
  • Rigorous financial accountability and forecasting.

PCA Representation

  • Chairing the PCA Cricket management committee focusing on all cricket issues.
  • Working at all levels within the game, specifically at ECB executive level ensuring and protecting the PCA’s position in the game.
  • Promotion and communication of the PCA’s/ members views and interests.
  • To be the spokesperson on all player issues and represent the PCA at events and conferences, as well as handling all media enquiries in conjunction and liaison with the PCAs Communication Manager.
  • Managing the PCA’s relationships with the game’s stakeholders, including: the ECB, the ICC, other cricket boards, the counties, venues, sponsors, media, charities, and player representatives.
  • Ensuring the continued strong relationship with the membership and key players including, the England captain, the England players, PCA Ambassadors, the PCA Executive committee, and all current and former professional players.

Team England player partnership (TEPP) and England Women’s Player Partnerships (EWPP)

  • Develop and promote the PCA’s relationship with the Team England Player Partnership, and the recently formed England Women’s Player Partnership.
  • Work closely with the TEPP Trustees in providing for the needs and support of TEPP members utilising PCA services and resource in areas of contractual, commercial and personal requirements.

Professional Cricketers Trust

  • Support the Director of Welfare and Development to work closely with the Professional Cricketers Trust to continue to provide extensive holistic support to past present and future cricketers in times of need.

Communication

  • To ensure that the organisation has a well considered communications strategy and to oversee and direct its effective execution with the PCAs Director of Members Services and Communications Manager.
  • To oversee the development and maintenance of a comprehensive range of communication channels with its members using the appropriate tools suitable to a technically savvy membership.

The Candidate

Profile Summary

  • A charismatic and well-respected senior-level executive with significant leadership experience who will act as a highly regarded ambassador for the PCA.
  • Evidence of being used to a highly visible, high-pressure environment with a track record of success driving a business forward on a secure commercial footing, whilst brokering collaborative working relationships with a range of stakeholders.
  • A proven track record of negotiating complex contractual, commercial rights.

Characteristics

  • Strong strategic thinking
  • Ability to raise revenues and drive commercial success
  • Excellent commercial and financial management skills
  • Great people management and team building skills
  • Adaptability and skill in dealing with a diverse group of interested parties
  • Maturity in terms of presentational style and behaviour
  • A diplomatic operator who leads by example
  • Approachability, balance, and calmness when dealing with the media

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Tagged as: CEO, Chief Executive Officer, Cricket, ECB, UK

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