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Communications Director, Europe

Communications Director, Europe – The Story Mob

The role

Founded by the industry’s most experienced communications professionals, The Story Mob is the world’s first international communications consultancy focused on esports. Throughout our years in the industry, we’ve worked within some of the biggest esports communities in the world and learned the ways in which brands and investors, existing and new, endemic and non-endemic can add value to the world’s fastest growing sport.

Our vision is a future in which the pro teams, players, brands, and investors we work with are able to harness the potential and reach of esports fans through meaningful comms strategy and engagement. We want to help them identify core messages and share authentic, inspiring stories of heroes through earned and owned channels. By providing strategic communication support, we promise measurable brand recognition and engagement, boosting fan loyalty and attracting external investment.

We’re headquartered in LA, with teams in LA, Amsterdam, and Berlin – and our clients span the globe. For this role, we are looking for someone to grow and build our European team based from Berlin.

We’re a hungry and ambitious company, where each team member wears a lot of hats and the ceiling for growth is sky-high. Our culture is open-minded, fast and flexible where great ideas and individual success are celebrated.

As gaming evolves, so do we. In the evolution of gaming, we’re at a point where it connects many other industries in a way that brings people together, celebrates fandom and elevates the heroes of the fastest growing sport – this is our specialty. The Story Mob is currently in the process of re-branding and re-positioning to better fit our vision of gaming as the red thread through surrounding industries. At the end of this process, we will be positioned as the agency that creates transcendent moments that embody the whole gaming culture.

The Story Mob are the first, and still only, fully female-founded and led company in esports, that champions diversity and endorses and supports female participation in esports.

Here’s what you’ll be doing

Develop our European Business

  • Manage and grow a pan-European team of communication strategists and managers (based in Berlin), that service our current and future accounts
  • Drive new business and grow our footprint in Europe across media and the converging worlds of sports, gaming, and entertainment, where we position The Story Mob as the leading communications consultancy for what spans all those sectors: esports
  • Build new relationships and maintain the current ones, to enable our continuous penetration of the market across major KPIs: business development, brand awareness and team development
  • Build and deploy a new business acquisition strategy for key European markets (Germany and UK to start with!)

Work with the media

  • Lead the team to brainstorm, develop and deploy engaging, authentic stories and trend pieces that help our clients reach their comms goals
  • Using your existing relationships in gaming, tech, entertainment or sports networks to help tell esports stories for our clients
  • Become a resident expert on the kind of stories, angles and assets that will help media in the space tell well-researched and authentic stories about our esports universe
  • Prepping and coaching (senior) spokespeople before media opportunities (and giving honest feedback afterward!)

Creative brainstorming and storytelling

  • Working with the leadership team and clients to offer effective counsel on storytelling
  • Help create long-term strategies for how teams and brands can work towards bigger communication goals – and how each piece fits into that plan
  • Brainstorm content pieces, thought leadership opportunities and other positioning wins for the Mob and its senior team

Strategic communication planning

  • Working with clients to develop communication plans that help them meet their business and communications objectives – whether it’s brand awareness or fan loyalty
  • Advising clients on communication best practices

Other tasks

  • Teaching by example. Training and mentoring junior team members towards their own career goals

About you

You are a business winner

We want a strategic thinker, who not only identifies opportunities in the market, but can also execute their strategy and win that business. You are a commercially minded individual with entrepreneurial flair who has no hesitation building relationships and securing new clients. Whether this is within esports, or the converging markets of sports, gaming, and entertainment you will develop and secure innovative and challenging projects for the agency.

This isn’t your first rodeo

This is a senior leadership role that requires around 7-10 years of experience working with media, leading a team and building a business. Prior team management experience is a must, and the ability to think effectively about staffing requirements across Europe is key. You have a track record that proves it beyond any doubt. You’ve worked consistently with media during your career and are equally experienced with developing a 12-month communications plan and presenting it to clients.

You’re a connector

We’re looking for natural storytellers who have a history of working with mainstream media, while you also understand the ins and outs of how the YouTube and Twitch influencers work. You’ll catch our attention if you have experience working within esports and gaming.

You want to go beyond the traditional media relations churn

We’re looking for pros who will build a relationship with media and understand when they’re the best channel to achieve the goal – not just seek out column inches at any cost. You understand that great comms makes the world go round. We’re looking for someone who’s as comfortable media training athletes and spokespeople as they are brainstorming storylines and big picture strategies.

You have a passion for or are willing to become interested in esports

Whether you’re a communications pro looking for a switch, or an esports veteran with passion for PR and storytelling, we’d be excited to talk to you. In turn, you must be excited to get your hands dirty, sit front row at badass esports events, and immerse yourself in our world completely.

You are a team player who knows how to work independently

As a scale-up, we’re all hands-on deck with some of our high-profile projects and want you to be an active, contributing team member to everything that fits your expertise and skillset. We work from three different countries and time zones and are a team that’s largely independent but comes together when the going gets tough. You’re the kind of person who doesn’t need to be told what to do but keeps their own deadlines and priorities straight.

The Story Mob Offer

  • Competitive salary, fitting your experience and skillset with bi-annual checks and reviews
  • New business commission in line with our global standards
  • Unlimited PTO
  • Potential for travel to international esports events and industry events
  • Annual personal development budget
  • The right hardware that works the way you prefer
  • Full healthcare specific to your location

Tagged as: Berlin, Communications, Communications Director, Director, Esports, Germany

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