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EGM Commercial & Marketing – Netball NSW

The Company

Netball NSW is the peak state sporting organisation responsible for the governance, development, promotion and administration of netball throughout New South Wales and is affiliated to Netball Australia. Netball is proudly the number one sport for women and girls in Australia and Netball NSW must continue to innovate to retain this position across the State. The Netball NSW Board and Senior Management Team has an ambitious vision for the Sport and aims to enhance the community and the game to grow and thrive, transforming lives through netball.

The proud home of the NSW Swifts and GIANTS Netball, Netball NSW also provides the framework for over 115,000 registered members and over 150,000 total participants to enjoy netball at all levels of performance throughout New South Wales. Netball continues to grow both on and off the court and much of this success can be attributed to the wide range of programs, facilities and services Netball NSW offers to its members and participants, from the grassroots through to the elite and professional level.

Netball NSW has a proud history of elite netball teams and athletes’ performances in national and international competition. Over 300 athletes have proudly represented NSW in elite competition since the inception of the national netball league in 1997 and then the ANZ Championship and Suncorp Super Netball (SSN).

The Position

The Executive General Manager (EGM) Commercial & Marketing is responsible for defining and leading the strategy and execution of initiatives to generate commercial revenue and growth across all departments of Netball NSW.

Reporting to the CEO, the role will provide overarching direction and have tactical accountabilities across all business development activity. This will include; commercial partnerships, an integrated marketing & digital program, and all commercial and marketing strategy including merchandise and membership.

The role will need to foster and maintain key partner and stakeholder relations, both internally and externally. The ability to provide overall management and strong, collaborative leadership across all business areas is crucial. In addition, this role will play an integral part in ensuring commercial integration between Netball NSW and the two NSW Suncorp Super Netball teams.

Reporting Structure 

This is a new role within the Senior Leadership team and will be a key role in the Netball NSW executive team. Reporting to the CEO the role will manage a Corporate Partnerships Manager and a Marketing & Fan Activations Manager but will also have significant indirect ownerships of all external consumer and commercial activities.

Key Responsibilities

  • Planning & Administration Management
  • Commercial
  • Partnerships
  • Leadership
  • Marketing & Brand
  • Communication, Liaison & Relationship Management
  • Budget, Business Planning & Reporting

For a more detailed description on these key responsibilities, please download the attached Candidate Brief above.


Candidates for the position will require a range of personal and professional skills including:

Qualifications and experience

  • Minimum five (5) years of senior management/ executive experience in a related field of employment with demonstrated commercial partnerships and marketing skills.
  • Degree qualification or other relevant tertiary qualifications in business, technology, sports management, marketing, commerce or a related field.
  • Interest in sport and an understanding of the dynamics within the environment of sport.
  • Demonstrated experience in dealing with Board management, government relations and a sound understanding of governance principles.
  • Proven experience in similar role with a strong track record of delivering profitable growth across Commercial divisions. Thorough understanding of the commercial arena.
  • An ability to think strategically and creatively, with a desire to also be across operational detail.
  • Strong network of commercial/corporate business contacts.
  • Excellent written, organisational, interpersonal and communications skills.

Knowledge and skills

  • Commercial acumen and contract management experience.
  • Commitment to achieving deadlines. Strong accuracy and attention to detail
  • Flexible, adaptable and proactive approach with a high level of initiative and ambition.
  • Strong desire to drive change and make continuous improvement.
  • Experience in strategic planning and execution and ability to create, manage and execute financial management and budgeting.
  • Excellent leadership qualities with an ability to coach and motivate a team, with a passion for getting the best out of people.
  • Understanding of contemporary digital technologies
  • Proven success at delivering against strategic objectives and driving growth.
  • Experience in budget interpretation and an understanding of contract management, managing successful relationships with partners and funding entities.
  • Strong understanding of human resource management, WHS, equal opportunity and other legislation relation to the position.

How to Apply

Please send your CV along with a detailed cover letter to James Curtis that briefly details why you feel you would be suitable for this role and includes details of your current remuneration and send to jcurtis@sriexecutive.com / 0451942 070.

Applicants must have the right to work permanently in Australia.

In accordance with Child Protection legislation candidates will be required to provide a Working With Children Check (WWCC) clearance number for verification by Netball NSW prior to employment. Selection of the successful candidate will be based upon the results of child protection screening and relevant reference checks.

SRI is the leading firm dedicated to the constant and growing demand for executive and management talent in sports, media and entertainment. Our expert advisers provide search and consulting services operating as a global team, combining deep sector knowledge with world-class and cutting-edge talent acquisition and management practice.


Tagged as: Australia, Commercial, EGM, Executive General Manager, Marketing, Netball NSW, Sydney

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