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Head of Marketing and Communications – Motorsport UK

Head of Marketing and Communications – Motorsport UK

Do you want to help deliver a bold new vision for UK motorsport?

An exciting opportunity has arisen for a Head of Marketing and Communications to join the national governing body, Motorsport UK. Motorsport UK represents over 45,000 competitors and volunteers and over 720 clubs at the heart of motorsport. Now, under the leadership of the Chairman David Richards CBE, we are investing in an exciting period of change to drive growth and create a sustainable future for motorsport in the UK.

The Role

Your primary remit is to reach out and engage members, media, B2B and consumer audiences, effectively communicating relevant messaging of our recently launched new purpose.

Central to your role is growing our membership from its current base of competitors, clubs and volunteers and engaging the wider public, convincing them to support the work of Motorsport UK and join our membership organisation.

The Head of Marketing and Communications has a vital role to play developing a strategy and implementing a plan that will increase Motorsport UK’s direct membership and delivering a connected and engaged fan base in support of our commercial objectives.

This role will be responsible for a wholesale shift in the emphasis of how Motorsport UK reaches out and engages with the Motorsport UK community and significantly transform the external perspective of the organisation.

Central to its success is a data driven approach where ‘what gets measured gets done’ and insight is the foundation of our go to market plans. Testing and learning, analysing and achieving insight from the data on which we can develop our strategy and outreach programmes.

Key Responsibilities

Your typical responsibilities as Head of Marketing and Communications will include:

  • Ownership of all marketing and communications, channels and messaging; from news releases, magazines, member direct mails, website and social media vehicles
  • Being the custodian of our brand world
  • Managing and mentoring the marketing and communications department and team
  • Project ownership of our monthly in-house member digital magazine
  • Delivering a series of campaigns that aligns with Motorsport UK’s business and operational objectives
  • You will be required to ensure that we deliver against our activation commitments and manage internal and external expectations appropriately
  • You will strategise and lead on all matters pertaining to organisational reputation and crisis communications
  • You will own the continuing roll out of our recently introduced new brand identity and all its assets across all channels
  • Own and deliver the membership retention and new member targets and KPIs
  • Transform the external perception of Motorsport UK through the way that we engage and communicate our current and target communities
  • Deliver key insights from member data and surveys upon which we can deliver tangible plans to enhance the sport’s promotion
  • Adopt ownership of our data strategy, secure and act on insights and develop a single customer view
  • Develop a strategy for highly targeted, relevant and personalised communications to the membership based on sound segmentation
  • Develop, own and champion the annual marketing and communications strategy
  • Leverage analytics across our platforms to articulate and define messaging to target audiences using split testing and a test-and-learn methodology
  • Developing KPIs against audience engagement and growth and membership acquisition
  • Develop membership acquisition journeys where possible using marketing automation to deliver engaging content and increase conversion while minimising cost per acquisition
  • With the IT Director develop our data warehouse strategy and reporting suite
  • Thinking ahead, working on and delivering strategic annual campaigns that Motorsport UK can deliver in an integrated manner across its channels
  • Thinking creatively to produce new ideas and concepts with which to target specific prospects
  • Creating presentations that succinctly communicate your ideas
  • You will manage and report on your plans, KPIs and successes weekly
  • You will be expected to head up all communications for our major sporting events including the British Grand Prix and Rally GB
  • Thinking ahead, working on and delivering strategic annual campaigns that Motorsport UK can deliver in an integrated manner across its channels
  • Lobbying key stakeholders and influencers and through persuasive arguments communicating our messaging
  • Being a spokesperson and thought leader of the organisation
  • Working with a range of specialist, mainstream, digital, marketing and B2B media to sell our ideas to provide our agenda with a broader and keeping up to date with emerging technologies
  • Managing corporate and major event crisis communications
  • Proofreading to produce accurate and high-quality work
  • Being an adept copy writer with the flexibility to write in a number of different styles
  • You will manage and report on your plans, KPIs and successes weekly

Qualifications & Skills

  • You will be a self-starter, capable of working autonomously.
  • You will be equally at home strategising, developing the messaging for various channels and getting your sleeves rolled and delivering our content.
  • You will be highly adept with both PowerPoint and Excel, and conversant with a wide range of project tools from Microsoft suite, Adobe products, SharePoint, OneDrive Google Drive, Dropbox etc.
  • You will understand the importance of marketing and communications planning and plan and deliver different messaging across different channels to differing audiences.
  • We operate in a fast-moving world and you will be expected to keep abreast of the environment, thinking on your feet, and applying yourself accordingly.
  • A qualification in PR, marketing, communications or other relevant degree is highly useful, however a proven 5+ year track record in a similar role will be of equal importance.
  • It is highly likely that the successful candidate will have some experience both of working within an agency and client side with a commercial rightsholder.
  • You will have previously worked in sport communications.
  • A working knowledge of digital, OTT and emerging technologies will be a great asset.
  • You must have a full, clean driving license.

Apart from pragmatic marketing/ communications/ public relations skills, you will need to show:

  • an understanding and appreciation of motorsport on many different levels
  • a commitment to getting out and about at a number of UK motorsport events
  • passion and enthusiasm for delivering high quality work
  • a flexible approach when working as an important part of a team
  • excellent communication skills to interpret and negotiate client requirements
  • you will have strong and compelling copy-writing skills
  • a demonstrable analytical mind with a meticulous attention to detail
  • good presentation skills and the confidence to explain and sell ideas, while overcoming objections
  • time management skills and the ability to cope with several projects at a time
  • accuracy and attention to detail when finalising work
  • being open to feedback and willing to make changes to your work
  • effective networking skills to build contacts
  • a confident and effective communicator of your ideas
  • a thirst for knowledge and commitment to continuous improvement
  • a flexible, responsive and can-do attitude

Applications must be submitted via SRI’s Apply Now button above.

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Tagged as: Berkshire, Communications, Marketing, Motorsport, United Kingdom

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