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Member Acquisition Manager


The Member Acquisition Manager will lead the team responsible for the development, management and fulfilment of a range of products, programs and initiatives to drive, grow and retain membership including the development and fulfilment of the membership program including the Club’s loyalty program and the scheduling of a comprehensive member events program.  This includes managing the booking, ticketing and event requirements for Club sponsors, members, community donations and casual dining guests.

The Member Acquisition Manager will oversee as part of The Valley team responsible for customer experience, this role will manage the Customer Experience Team to ensure that people engaging the Club and visitors to The Valley have a seamless and memorable experience.

This role will also be responsible for the implementation of a follow through process to ensure all dining requirements are planned and briefed to the Hospitality Team and that the experience delivered at race meetings in member and public dining facilities meets the expectation of our customers. Your commitment to constant improvement will see you be a consultative team player with the ability to work with other teams across the Club to pass on feedback and make improvements where necessary.

The Member Acquisition Manager will contribute to the development of new membership strategies that will evolve through the “Valley of Tomorrow” project and play a key role in the Club’s Community Engagement strategy.


To effectively perform in the role the position holder ideally must have the following skills, experience, qualifications:

  • A degree in a relevant discipline such as business or marketing
  • Experience in a senior membership, consumer marketing or sales role, with specific experience in membership/customer retention and growth. Ideally this experience would have been gained in a sporting club or member-based organisation
  • A proven ability to think strategically and drive revenue with a data driven and analytical approach to acquisition, retention, and new business development, with the proven ability to manage budgets and reporting requirements
  • Demonstrated experience in content development and digital campaign management across multiple digital platforms
  • Customer First mindset, with experience in developing great customer journeys for our members, stakeholders and patrons
  • Display a high level of motivation, personal initiative and strong leadership capabilities and the ability to provide effective guidance and support to team members Display a high level of motivation and personal initiative.
  • Excellent communication and presentation skills and the ability to effectively engage and influence stakeholders
  • Highly competent computer skills including CRM programs, the Microsoft Office Suite of products especially Excel for reporting purposes.
  • A team player, able to scale from being strategic to rolling up your sleeves and helping when required

Please submit via email to Josie Lahey at jlahey@sriexecutive.com

  • Resume and;
  • Cover Letter (addressing how your experience and expertise matches the position description).


SRI is a global executive search and consulting firm, servicing the rapidly converging industries of sport, media, entertainment and technology. We work as one partner-led team with staff based in key global markets across 11 offices on four continents. We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multivacancy projects.

We are delighted to have been appointed as the exclusive search partner to Moonee Valley for this appointment.


Diversity, equity & inclusion (DEI) is a fundamental priority for SRI. Our philosophy focusses on embedding inclusive behaviours and processes across every element of our business practices, internally and in our work with clients and candidates.

Tagged as: Australia, Customer Experience, Melbourne, Membership, Moonee Valley Racing Club, The Valley

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