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National Sales Director

National Sales Director – Epicure

EPICURE, Australia’s leading venue and event hospitality business, cultivates a refined taste in food, beverage and entertaining.

EPICURE delivers contemporary restaurant quality food, beverage and service for the Melbourne Cricket Club, Melbourne Town Hall and Zinc at Federation Square’s dining and functions requirements, including multiple sites across the country such as the Taronga Zoo Centre, Brisbane City Hall, Adelaide Town Hall and The South Australian Museum, Perth Zoo and nib Stadium.  Additionally, EPICURE manages the entire facility for the Perth Convention and Exhibition Centre in Western Australia.

The menu direction, service style and philosophy appeal to the venues long-standing and loyal clientele, EPICURE brings innovation and change in the food and beverage offered and will see the venues benchmarked as the leaders in the Australian the event and function business.

EPICURE offers event and function facilities to a broad selection of clientele including the corporate, social and wedding markets seven days a week 365 days of the year.


The National Sales Director is a senior role, responsible for positioning EPICURE’s Sales in all their existing Australian sites. Drawing on resources and expertise, this role will market and successfully sell the event and function spaces within all the venues to achieve financial goals as well as ensuring client confidence and satisfaction.

EPICURE’s brand identity needs to be reinforced and highly visible – providing customers with a level of confidence within all event and function businesses.

The fundamental key driver to the success of this role is the creation of EPICURE’s National Sales team and maximisation of revenue opportunities, through the development and execution of sales initiatives that achieve or exceed sales targets. A strong customer service focus and high product knowledge are essential elements of the EPICURE brand.


Sales of event and function facilities at EPICURE venues, nationally including at the MCG, Melbourne Town Hall, Zinc at Federation Square, Taronga Zoo Centre, Adelaide Town Hall, Brisbane City Hall, The South Australian Museum, The State Library of South Australian, Perth Zoo, nib Stadium and the Perth Convention and Exhibition Centre.



  • Development of annual sales strategy, including sales/business plans and budgets across all venues
  • Ensure measurement and financial accountability of sales initiatives
  • Account management of key clients and be accountable for further business growth through strong relationship management
  • Understand product characteristics offered by key competitors and their sales and marketing strategies
  • Drive activities referenced to the sales process including hosting venue tours, and familiarisations
  • Maintain sales call patterns with key prospects to achieve revenue targets to ensure repeat bookings with key clients
  • Maintain revenue targets and budgets for all sales staff

Financial accountability

  • Active use of Key Performance Indicators (KPIs) as tools to manage the sales team, analyse the business, and thereby maximise revenue and profit
  • Completion of concise weekly and monthly financial reporting
  • Ensure budgets are achieved and/or bettered

Database/Account management

  • Responsible for maintenance of the target market databases from which client relationship initiatives are developed (EBMS)
  • Ensure the quality and integrity of the data and systems always
  • Efficient and effective account management of major corporate clients

Industry Profile

  • Maintain a high profile in the industry, nationally by developing effective relationships with professional conference organisers and the meetings industry. Attendance at targeted networking functions on a regular basis is a requirement
  • Maintain and develop a high profile in the industry with suitable organisations; agencies to promote growth in appropriate special event market
  • Develop effective alliances with key industry organizations – MEA, MCB, ISES etc

Function Management/Customer Service

  • Utilising service and negotiation skills to convert function enquiries into confirmed bookings
  • Pro-active and efficient service delivery, which anticipates and accommodates client needs
  • Successful management of files including written proposals sent to clients within 24 hours
  • Targets for customer feedback are achieved & constantly reviewed

Customer Service

  • Develop high levels of customer service to ensure that the customer’s expectations are met and where possible exceeded. Targets for customer feedback are achieved and constantly reviewed. All sales team members must have and deliver upon the required EPICURE service standards and if necessary updated standards to be implemented by National Sales Director
  • Utilisation of company training programs to improve staff efficiency and skill level across the business

 People Management-Staff Development

  • Set and maintain standards for quality customer service, ensuring all sales team members work to these standards
  • Lead by example
  • Conduct on the job training as required to achieve consistent standards of operation
  • Identification of staff training requirements


  • Present a professional appearance in personal presentation, communication and correspondence
  • Ensure personal development through appearances at industry events.


SRI is a global executive search and consulting firm focused on sport, media, content and technology.

We work as a one partner-led team with staff based in key global markets across eleven offices on four continents.  We offer dedicated and specific sector, function and region expertise.  Our services include executive search, board assessment, succession planning, salary bench-marking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects.

To be considered, please send your CV in Word format and detailed cover letter to:

Juliet Austin

jaustin@sriexecutive.com / 0421085698

Tagged as: Australia, Hospitality, Melbourne, National Sales Director, Sales, Senior

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