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Sales Manager – stichd

"More than a socks company: stichd sets bold new course"Product licensing company stichd has today begun a new chapter, combining three companies (Dobotex, Dobologic & Branded) into one to build on decades of experience in designing and creating the highest quality bodywear, legwear, swimwear and fanwear for some of the world’s leading brands. Learn more about us on www.stichd.com

Posted by stichd on Tuesday, July 2, 2019

Sales Manager – stichd

The Job:

The Sales Manager leads and coaches the Account Managers to exceed budgeted sales and gross margin by month, quarter and asset, coupled with building relationships and pro-actively exploring new commercial opportunities that add value to the brands stichd represents.


  • Lead on the development of Retail & Distribution channels plans for Europe, Middle East and North America;
  • Introduction of new accounts with a specific focus on ‘Main stream’ Businesses;
  • Mentor and motivate account managers (2) and identify training and development needs;
  • Identifying market opportunities;
  • Go To Market & Sales Launch responsibility coordinating involved functions, sales tools and documentation;
  • Liaise with the production team on all stock ordering requirements by asset;
  • Work closely with the customer service team to ensure that all orders from the division are managed from order placement through to dispatch;
  • Networking in order to generate new business for the company;
  • Monthly reporting on sales performance against budget and reporting on variances;
  • Evaluate, manage and control distribution quality.

The Requirements:

  • Proven Sales Record;
  • Strong Retail Network and key account exposure;
  • Sales and margin focused;
  • Exceptional attention to detail;
  • Excellent understanding of sales agreements and financials;
  • Passionate self-starter and team player;
  • Pro-active, with excellent communication and presentation skills;
  • Clear and accurate reporting to Head of Sales;
  • Confident, personable, and ‘hands on’ with an ability to build relationships quickly;
  • Proficient in Microsoft Office, particularly Excel.

Who are stichd?

We partner with global A-brands to make exceptional product within the categories of bodywear, legwear, swimwear, and motorsport fanwear. Our aim is to create experiences that matter by connecting our brands, retailers, and consumers, understanding what they need, and customizing our approach accordingly. This is how we make the difference.

Our current brand portfolio includes: PUMA, Tommy Hilfiger, Levi’s, Head, Mercedes Motorsport, Scuderia Ferrari, Rich Energy Haas F1 Team, Aston Martin Red Bull Racing, McLaren Racing, BMW Motorsport, Porsche Motorsport, and Formula 1.

Driven by passion and trust, we strike the balance between understanding our brands and making product people love. We don’t want things to be easy, we want them to be right, so even the humblest product is created with intricate precision, crafted for aesthetic, comfort, and function.

We understand that every brand is different, and therefore we invest in long-lasting relationships, becoming a strategic partner tailored for their needs. We take our brands on a journey through our design, sales, logistics, marketing, and digital services, delivering fast, sustainable solutions that provide the value that they seek.

Further, we are a collective of individuals with diverse personalities where integrity and expertise are balanced with humility. A happy workplace is synonymous with trust and therefore we provide the freedom that allows our employees to do what they do best. Together with an informal, direct, hands-on approach, we embrace our entrepreneurial spirit and geeky love for all things knitted to create the fabric of our organization and success.

stichd is a member of the PUMA Group. Our head office is located in The Netherlands (‘s-Hertogenbosch), the office of stichd sportmerchandising, the fanwear division, is situated in London. Our warehousing and distribution facilities are located in The Netherlands (Tilburg) and Mexico City. In total we have approximately 500 people working in our organization.

What stichd have to offer

stichd will give you the opportunity to work in a successful company and have a unique insight into global A-brands combined with the expertise to create commercial successful products that drive substantial volume. stichd are big enough to be a serious worldwide player in the market, but small enough to make the difference as an individual. If you’re interested in this position and meet the requirements, send in your CV with motivation letter via Apply Now.

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Tagged as: Fashion, Sales, Sales Manager, Sporting Goods

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