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Senior Marketing Manager – Rangers FC

Senior Marketing Manager – Rangers FC

Rangers FC

The Rangers Football Club is based in Glasgow, Scotland and was formed in 1872. As one of the world’s most successful clubs, Rangers FC have won 54 league titles, 33 Scottish cups, 27 league cups and the European Cup Winners cup in 1972.

The Club’s loyal and sizeable supporter base, both in Scotland and around the world, enables the Club to boast one of the highest percentages of season ticket holders in the UK with over 47,000 being sold for the current season. Playing at the 50,987 seater Ibrox stadium and benefiting from the world class 37 acre Hummel Training Centre, the Club has been a dominant force in Scottish football for decades.

Currently, the Club is competing in the Scottish Premiership and the Europa League.

The history, facilities and ambition of the Club are such that the Club is a desirable destination for foreign and domestic players alike.

The first team squad is managed by Steven Gerrard, the former Liverpool and England captain.

Having stabilised the club financially, installed good governance throughout the organisation, improved the product on the pitch under one of the most charismatic and recognisable young managers in Europe, and with the landmark 150th anniversary of the foundation of the club on the horizon, Rangers is primed to enjoy exponential revenue growth with the right leadership in this vital position.

To find out more about Rangers Football Club, please click here.

The Role

The Senior Marketing Manager is a key appointment and comes at an exciting time as the club enters a period of considerable growth and internationalisation of its marketing activities. As a senior member of the department, you will be expected to take a proactive approach, offering new ideas and solutions that constantly add value to the marketing activities of the club.

The role will be responsible for leading the marketing team and shaping the clubs strategic marketing activities with core objectives of driving fan engagement, building the Rangers brand equity and supporting exponential revenue growth arising from increased commercial activities.

The Senior Marketing Manager will work with the Commercial & Marketing Director to shape the marketing strategy and campaign delivery across a wide range of areas at the club, including International Strategy, Branding, Digital, CRM & Email Strategy, Membership, Partnerships, Ticketing & Hospitality, Soccer Schools & Events.

The role responsibilities include:

  • Creating innovative marketing campaigns across all areas of the club
  • Lead a strategic brand review of existing assets, brand guidelines and club collateral
  • Guardian of the Rangers FC brand including all associated guidelines, liaising with all departments to ensure consistent and appropriate application of brand assets
  • Implementing a robust reporting framework with continued marketing campaign performance measures
  • Launching supporter membership programmes (domestic & international)
  • Developing an integrated marketing plan for 150th Anniversary Celebrations in 2022
  • Supporting the International Strategy development
  • Driving Ticketing, Hospitality and Soccer Schools sales and expansion through cross-channel and impactful marketing activities
  • Develop and evolve the CRM strategy to grow the club’s supporter database and manage the email contact strategy
  • Supporting the Commercial team to increase activation from Official Partners in line with their sponsorship objectives
  • Managing and activating retained agencies across Creative, Media, Research & Digital. Setting strategic goals and managing collective crossagency communication & planning
  • Implementing a robust reporting framework with continued marketing campaign performance measures
  • Marketing budget management

The Candidate

The Senior Marketing Manager will be an experienced marketing professional, educated to degree level or equivalent and have a proven track record of delivering ground-breaking marketing campaigns for a rights holder, blue-chip brand or leading marketing agency, and ideally within the sports industry.

The candidate attributes will include:

  • At least four years relevant marketing experience, ideally within the sports industry
  • Strong people management skills with an ability to lead and build a world-class marketing team
  • A creative flair and a continued desire to propose new ideas (even when operating in a fast-paced environment with high demands on marketing output)
  • An ability to build impactful and measurable campaigns underpinned on market-data & business intelligence
  • A strong strategic mind-set and ability to retain the ‘bigger picture’ view of the club when planning campaigns across multiple business units
  • Being able to perform cross-functionally across Ticketing, Digital (including Rangers TV), Media, Hospitality, Soccer Schools, Commercial & Events teams, building strong relationships and understanding the commercial drivers of each business unit
  • Demonstrate a clear understanding for budgets and tracking business ROI
  • Must be flexible to work outside core office hours and to travel if required. Must be well-connected and have strong knowledge of the football sector

The candidate should be able to demonstrate:

  • An ability to work independently and take considered decisions in the best interests of Rangers Football Club
  • A pro-active approach with close attention to detail and an ability to ensure the efficient delivery of marketing campaigns in a fast-paced environment
  • An analytic eye with a flair for building marketing campaigns that are informed by fan insight and data
  • A strong appreciation for digital and social media marketing
  • Excellent time management skills and ability to multi-task and prioritise work
  • A team-player attitude as your job will involve many stakeholders
  • Very clear communication and presentation skills
  • Fluency in spoken and written English (additional languages are an asset
  • Eligibility to work in the UK

How to Apply

To apply, the candidates should send the following:

  • Letter of application highlighting relevant experience
  • Up to date curriculum vitae
  • Details of current remuneration

Applications must be submitted via SRI’s Apply Now button above.

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Tagged as: Football, Marketing, Marketing Manager, Rangers FC, Senior Marketing, Senior Marketing Manager

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